Internet media plan

Background of appropriate publicity plan, choice of suitable time, appropriate medias or internet services, in which have to be provided publicity activities, are the essential elements of well prepared publicity strategy of touristic firm. In Travelbrain.pl  for 12 years we have been working  by means of various services and web portals, we know their weak and strong sides, we know how to construct successful and economically effective publicity campaign.

In the frameworks of the offer we prepare for you:

• Analysis of your previous publicity activity in the Web, its weak and strong sides
• Analysis of the movement (from where come your clients?)
• Analysis of your publicity needs (need of the campaign extended or directed to the concrete target groups of the dedicated campaigns?)
• Proposition of  services, websites, in which should appear the publicity
• Logical media plan – agenda of the publicity activities

Travelbrain.pl cooperates with graphics and copywriters, who very well locate themselves in the tourist-travel stylistic. We offer you complex solutions, including idea and preparation of every kind of publicity creations.

Selected realizations:

Client: Małopolskie Centrum Kultury SOKÓŁ – Nowy  Sącz, November 2011 – in progress
Taks: media promotion concept for tourist project: The Carpathian Map of Adventure – joint advertising of the tourist, natural and cultural attractions of the border regions of Malopolska(PL) and Presov (SK)”

Client: Stary Sącz and Lewocza – two cities, May – September 2011
Task: The media campaign the tourism project, “Stary Sacz and Levoca – Carpathian climate town” incl. media plan
Realization: TravelBrain.pl Agency won the competition to carry out a media campaign for the two cities of the Polish – Slovak border: Stary Sacz and Levoca.
The media activity, planned for the period June – September 2011

Client: Thermal park Bešeňová,  December 2008/January 2009
Task: Media plan of the winter promotion
Realization: preparation of media plan, containing the publicity in the internet ski services and lifestyle services for women. Moreover, we created publicity creations (banners, special services elements and branding of the sponsored services) and we created  materials for the PR actions (texts about  Thermal Park Bešeňová attractions). In may 2009 client ordered us elaboration of the video material, promoting the resort attractions- to publication in the internet.