Marketing in the internet search engines

Promotion and publicity in the Internet internet search engines, positioning in the results of search (English: SEM- Search Engine Marketing) are one of the best methods to direct valuable movement on your website. About the value of that publicity, evidence two  factors- costs effectiveness ( payment for an effect- link clicking) and conversion of the movement for actions convergent with your anticipations.

Main function of SEM’s activities is:

• Obtaining the best ( the highest) position in the search results for chosen key words or phrases ( convergent to the activity of your firm)
• Increasing of valuable movement on your website – directing users who are really interested in your products or offered services and  increasing of the conversion- proportion of the people who use them.

Travelbrain.pl offers SEM activities based on three elements:

• SEO activities ( Search engine optimization) – consisting in free (without buying paid sponsored links) rise  of  your website’s position in the search results
• PPC ( pay per click) activities- consisting in  free ( on the basis of bought appropriate sponsored links, paying for clicking on  link) rise of your website’s position – in the form of publicity cube, appearing in the context of search result, based on key words or phrases
• Aid activities- consisting in location of the sponsored links,  leading to your website in the services with the highest Page Rank ( the best evaluated by Google websites), purchase of the campaign of the AdWords type ( publicity cubes in chosen internet services)